What is this thing called coaching?

"Absolute focus is the key to all great human achievement. Its opposite, preoccupation, is the enemy of all achievement" 

- Steve Chandler

Coaching is a creative partnership with me, your coach, aimed to design and implement specific, meaningful changes in your personal and professional life.

What Coaching is.


Moves my client towards their desired future outcomes, instead of concentrating on past experiences or reasons for present dissatisfaction.


Emphasizes the holistic nature of my client, seeing how positive change can fit into their bigger picture.

Client Centered

Allows me to trust my client’s inner resources and skills, respecting their agenda and future outcomes. Coaching is an advice-free zone.

Action Oriented

Pursues transformational change in specific, inspired steps that lead to fundamental shifts in attitude, behavior and habit formation.

What Coaching is not.


Unlike therapists and counselors, coaches don't focus on the childhood or past experiences that might be the root of the way a person lives or feels. Instead they help their clients get clear on what they want in the future, why they want it, and how they are going to achieve it.


Consultants diagnose the needs of an organization or individual and offer their own solutions based on their specialized expertise to ‘fix’ the problem; solutions which they often implement for the client as well. Coaches use tools and processes to help clients to generate their own solutions and then hold them accountable for following through

Sports Coach

Someone new to coaching might hear the word "coach" and think football, but sports coaches generally are in charge, setting the goals and the path to victory. Teaching, correcting, and managing are all skills a sports coach would use. Professional life, business or executive coaching is the opposite; it's the client who sets the goals.

Google ex-CEO
Why everyone should have a coach.

"No man's knowledge here can go beyond his experience"

- John Locke

I'd like to thank you for your interest in investing your time and energy to your self-development.

Coaching is something that truly transformed my life.

I am sure that it will also be the case for you.

An Invitation to transformation

Welcome to Coaching.

I’d like to finish by thanking you for reading this.

I’d like you to email me stephane@stephanefurderer.com and tell me your feedback.


Tell me what you would like to hear next month, let me know the problems you’re facing and the fun you’re having and the frustration you have. Anything that comes to your mind.


My commitment is to you and I promise you, I’ll do everything I can to make your life and your job more fun and productive.


I invite you to test it for yourself.

Thanks again.

©2019-2020 by stephane furderer.